I just saw a commercial for another new drug. Cute graphics -- little colorful cartoony things extolling the ways it will make your life better.
The name of the drug is what threw me, though. It's called "Enablex." Now I ask you, doesn't that sound like the name of something that would be prescribed to CREATE a problem instead of solving one?
Patient: "Doctor, I just saw this ad for a new drug called 'Enablex.' I'd really like some. Can you write me a prescription?"
Doctor: "Well, I don't know, but let me ask you a few questions to see if you would benefit. First, have you received any therapy for co-dependency in the past six to 18 months?"
Patient: "Why no, doctor. Nothing like that."
Doctor: "Mmhmmm... OK, do you have any family members or close friends with drinking problems, compulsive shopping, chronic unemployment, drug use or narcissism?"
Patient: "What?! No! Everyone I know is doing just fine."
Doctor: "I'm so sorry to hear that. Yes, I can write you a prescription. Better yet, let me call this in for you. What pharmacy do you use? We need to get you started on Enablex TODAY! STAT!"
Well, now, Enablex really isn't a drug to create an enabler out of healthy people. If you haven't figured out what it's for, go ahead and guess....
OK, here's the answer:
Enablex is another bladder control drug. Yep. Don't leave home without it or your balloon may burst, if the commercial is to be believed. Ka-Blooey!
Not to be insensitive to those who do have bladder control problems -- I know it is an embarrassing problem that can derail daily living. But hey, all you drug namers out there: Couldn't you come up with something better, maybe something like "Peenomore?"